WhatsApp Business for print shops: catalogue and replies

Many customers in India and Mexico would rather send a message than fill in a form. The WhatsApp Business app is free and has tools that save a busy shop real time.

A clear business profile

• Your shop name, address, opening hours and a short description of what you print.
• A profile picture with your logo, so customers know they reached the right shop.

A catalogue of common jobs

Add your most common products to the catalogue, each with a photo, the main options and a "from" price if you publish prices. Customers can browse and send you the item they want, which turns a long conversation into a short one.

Quick replies

Save answers to the questions you get every day: file types you accept, bleed and size, turnaround times, payment methods and your address. Use them as a starting point and add a personal line, so replies stay friendly.

Labels for job stages

• New enquiry, quote sent, artwork received, proof sent, approved, printing, ready, delivered.
• Filter by label to see what needs your attention today.

Away and greeting messages

Set a greeting for first-time contacts and an away message for outside hours, telling customers when you will reply. It sets expectations and avoids a customer going elsewhere at night.

Care with numbers and files

Customers share their phone numbers, brand files and sometimes personal details. Use them only for their orders, do not add customers to groups or broadcast lists without asking, and delete files you no longer need. Trust is part of the service.

Keep it organised as you grow

When more than one person answers messages, agree who replies to what, and keep a short note on each chat of where the job stands. Move long specs and final approvals into a written quote or email, so the full order is in one place and nothing depends on scrolling back through a long conversation.